Top 5 Rio SEO eBooks of 2022
Each month, Rio publishes SEO long-form content in an e-book, white paper, study or report format. The goal of these content types is to provide a comprehensive breakdown of a specific topic that needs a deeper explanation. For example, Google recently announced a major system update known as The helpful content system of Google search. As this is a remarkable announcement, it is vital that creators have a deep understanding of how this ranking system works and how they can adjust their content marketing strategy to ensure search rankings are not negative vary.
You may not have had time to read every in-depth piece of content we’ve published this year, but in this post, we’re going to round up the top five Rio SEO eBooks of 2022, as determined by download count. Use each of these resources to better inform your local marketing strategy, see what’s changing in the local search landscape, and see what content our readers found most informative in 2022.
You can also check out our lace webinars and blog entries also in 2022.
In this post, we dive into our most downloaded long-form content in 2022 and provide a brief synopsis of each.
The COVID-19 pandemic may be less damaging than it was in 2020, but its devastation continues. The way consumers shop for products has changed drastically. Just two years ago 17.8% of sales were made online. Forecasts suggest that this number will reach 20.8% in 2023. E-commerce growth isn’t slowing down anytime soon. In fact, it’s expected to grow to 23% of all sales by 2025, up 5.2 percentage points in just five years.
The search for a product, service or business usually starts online now. 83 percent of consumers Conduct daily online searches, and 68% search at least a few times a day. In many of these searches, a consumer finds a company’s Google Business Profile (GBP) where they are looking for up-to-date information about the company. They may be looking for a phone number to call, an address to drive to, or a website to make an online purchase.
Having an accurate understanding of how customers interact with your GBP and others in your industry is essential to spot opportunities for improvement. That’s why we collect aggregated GBP insights for over 170,000 US business locations across eight different industries each year. We then analyze the data month-by-month and year-by-year to identify high-level shifts. In this whitepaper we have analyzed GBP performance for the whole of 2021. See how your performance differs or stays the same as your competition.
It’s no secret that search engine results are highly competitive. on mobile devices, 28.5% of Google searches clicks on the first organic result. Only 2.5% of Google mobile search users click on the 10th organic result.
The surest way to ensure your business ranks at the top of the i8s of search engine results pages (SERPs) with local search ads. On mobile, local search ads can result in your business location appearing at the top of MapPack listings. On desktop, local search ads appear when a searcher clicks “More Places” in local results or when users search for relevant businesses on Google Maps.
Location extensions are a tool that you can use to add more information to your ads. If you use location extensions, ads may also show the address of that location, a map of the location, or the distance between the searcher and the advertised location. In our second most popular eBook of 2022, we shared useful tips on getting started using location extensions, creating campaigns and ads, and key insights. Read more to learn how to get your ads at the top of the SERPs and gain more visibility.
Each year, Rio SEO conducts a study to better understand how consumers search online and how reviews and ratings affect their decision-making processes. This year we also wanted to better understand how customer experience plays a key role in a consumer’s decision to buy from a brand and to continue to buy from the brand in the future. This study can be used as a source for new local marketing insights.
Here are just some of the key findings from the study:
- More than half of searchers want to make a purchase within 72 hours of a local search for a business, product or service.
- 83% of searchers conduct an online search every day.
- The average person reads 6 reviews before visiting a business.
- Google is the review platform that customers trust the most when reviewing a local business.
- 77% of local consumers expect a response within 48 hours when contacting a brand through a business listing or their website.
- 42% of local consumers prefer a mix of in-person and online shopping.
read this full study to uncover 20+ insights into local search, online reputation and customer experience.
One of the most memorable and impactful Google updates in recent times was the MUM announcement. Officially announced in Summer 2021, the Multitask Unified Model (MUM) update was designed to break down language barriers and improve the search experience. The main purpose of this update was to answer complex queries and provide an accurate answer without having to do multiple searches. It can better understand complex searches by accessing information in multiple languages, images, videos and audio to further revolutionize the search experience.
As with most Google updates, confusion often arises. Many business owners are wondering how this update will affect search engine rankings. And how can they find the most relevant information related to the update.
For this reason, Rio SEO has curated an e-book with the most important information about MUM. In the e-book, we’ve explored what we know so far about the update, four key ways MUM will impact business marketing, and tips for preparing your search experience for MUM.
At the end of each year, we work closely with several marketing and SEO experts to compile a list of the best local search predictions for the year ahead. These predictions are based on last year’s search algorithm updates, current local search trends, discussions on Google forums, and what they’re seeing from their own customers. By putting these predictions together, we can better assess what might happen in the coming year and how to focus our own efforts.
In this e-book, we’ve highlighted the latest Google search updates and features — both organic and local — that business marketers need to have on their radar. We share expert predictions and commentary to guide your local SEO strategy for the year ahead, as well as links to resources we hope will help you during this time of uncertainty. Some of these predictions included:
- The need for differentiation and personalization to drive competitive local search results
- How visual search is becoming more visual and what your business needs to do to appear in visual search results
- How and why Google search is becoming more transactional
- The Importance of First-Party Data
