The Secrets and techniques Of First-Get together Knowledge [Podcast]
2 mins read

The Secrets and techniques Of First-Get together Knowledge [Podcast]


Third-party cookies are on their approach out, however the deep-data connection to your future viewers isn’t gone for good.

A blessing in disguise, the shift to first-party knowledge means that you can pinpoint and personal your viewers’s true preferences, providing you with larger management over your content material technique, buyer expertise, and advertising and marketing journey.

First-party cookies are actually your golden ticket to the proper consumer expertise and better conversions.

However how do you get the data that you must customise their expertise?

Ann Handley, Chief Content material Officer at MarketingProfs and Wall Avenue Journal’s bestselling creator of “Everyone Writes: Your Go-To Information to Creating Ridiculously Good Content material,” will share her insights when she joins me on the SEJ Present on January 21, 2022, at 3 PM ET.

She’ll share confirmed steps on learn how to collect first-party cookies by connecting together with your viewers, sustaining related advertising and marketing campaigns, and nurturing your owned viewers to conversion.

And you may be a part of us dwell on YouTube, LinkedIn, Twitter, and Fb, or catch the recorded model wherever you take heed to your favourite podcasts.

Ann Handley, Chief Content material Officer at MarketingProfs and Bestselling Writer On The SEJ Present

​​Ann is a pioneer on the earth of digital advertising and marketing. A Wall Avenue Journal Greatest-Promoting Writer, LinkedIn Influencer and Author, associate at MarketingProfs, and Founding father of ClickZ, she has made an indelible mark on how we take into consideration content material and advertising and marketing.

She has dealt with the robust subjects of writing and content material advertising and marketing with finesse.

As an professional in her subject, she has authored two best-selling books, “Everyone Writes” and “Content material Guidelines: Create Killer Blogs, Podcasts, Movies, Ebooks, Webinars (and Extra) That Have interaction Clients and Ignite Your Enterprise.”

Her affect extends past being a speaker and creator, as Ann has guided many firms to develop advertising and marketing methods that work.

Ann will share precious insights about first-party cookies on the Search Engine Journal Present on January 21, 2022, at 3 PM ET.

Have questions? Ask under and you’ll want to catch it dwell on YouTube, LinkedIn, Twitter, and Fb for the solutions.

Have Questions For Ann Handley? Ask Under

We’ll submit a recap and hyperlink the video and podcast right here after the present.



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