One element of a profitable digital advertising technique is your social media presence.

Should you want numbers to show the worth of social media advertising, you’ve come to the precise place. There at the moment are 4.55 billion lively social media customers globally, however that quantity is 9.9% larger than final yr.

Which means 400 million new folks have signed up for at the very least one social media account inside the final yr.

Worldwide, the high social networks are Fb, YouTube, WhatsApp, and Instagram.

Proceed studying to find extra causes your corporation wants social media advertising.

How Many Folks Use Social Media Every Month?

As of 2021, 84% of the US inhabitants use at the very least one social media community.

Worldwide, the lively variety of social media customers is 57.6% of the entire inhabitants. Which means over half of the world frequently makes use of at the very least one social media community as soon as a month.

The highest seven social networks have over 1 billion month-to-month lively customers.

Fb leads the listing of most used social networks, adopted by YouTube, after which the remainder of the metaverse – WhatsApp, Instagram, and Fb Messenger.

Let’s take a more in-depth have a look at the numbers.

Common Quantity of Month-to-month Customers in 2021

The next are the statistics for month-to-month customers of the high 15 social media apps globally in 2021:

1. Fb – 2.89 billion
2.  YouTube – 2.29 billion
3.  WhatsApp – 2.00 billion
4.  Instagram – 1.39 billion
5. Fb Messenger – 1.30 billion
6.  WeChat (Weixin) – 1.25 billion
7.  TikTok (Douyin) – 1 billion
8. LinkedIn – 800 million*
9. QQ – 591 million
10. Sina Weibo – 566million
11.  Telegram – 550 million
12.  Snapchat – 538 million
13. Kuaishou – 506 million
14. Twitter – 463 million
15.  Pinterest – 454 million

* Whole members – variety of month-to-month lively customers listed.

Within the U.S., the high social media platforms utilized by a proportion of adults embody the next:

1. YouTube – 81%
2. Fb – 69%
3. Instagram – 40%
4. Pinterest – 31%
5. LinkedIn – 28%
6. Snapchat – 25%
7. Twitter – 23%
8. WhatsApp – 23%
9. TikTok – 21%
10. Reddit – 18%
11. Nextdoor – 13%

Platform-Particular Statistics

Try this listing of 2021’s social media business leaders and a few of their finest efficiency statistics.

1. Fb

Fb is on the high of this listing for a cause. Not solely did they knock the competitors out of the park with 2.89+ billion customers every month, however 69% of U.S. adults have used Fb at the very least as soon as up to now yr.

The Fb statistics for 2021 inform a narrative the place many chapters deal with the youthful generations.

Over 53% of Fb customers throughout the globe are within the 18-34 age group, with 25-34 year-olds main at 31.5% and 18-24 year-olds at 22.7%.

Companies additionally profit enormously from Fb. Over 200 million companies use Fb to succeed in their clients.

It’s not a shock once you see that the typical Fb person clicks roughly 12 adverts monthly.

Should you’re searching for extra engagement to your model, undoubtedly attempt Fb.

2. YouTube

Google would be the main search engine, however YouTube is the second most in style search engine and web site globally.

Folks can’t cease watching YouTube. In the USA, 62% of YouTube customers go to YouTube each day. On a month-to-month foundation, over 2 billion logged-in customers watch an astounding 1 billion hours of video each day.

Every minute, YouTube creators add over 500 hours of content material. That’s not solely a whole lot of content material however a whole lot of commercials and enterprise promotions.

What advertisers will likely be pleased to listen to is that YouTube adverts work, reaching 2.29 billion YouTube customers.

3. Instagram

Instagram now connects over 1 billion customers who wish to share and create.

Folks additionally like interacting with companies on Instagram. Over 200 million companies obtain visits from Instagram customers each day. You’ll be able to see why many firms at the moment are turning to Instagram to advertise their model.

In keeping with Instagram, 90% of its customers observe a model and 87% take motion after they see a product.

What’s additionally fascinating are the Instagram statistics on how folks act after they store. For instance, 70% of customers look to Instagram for his or her subsequent buy, and over 130 million Instagram customers faucet on buying posts month-to-month.

Moreover, 86% of Instagram customers can be possible to take a look at a product as a result of it was shareworthy, and 50% of customers have visited an internet site after seeing a product in Instagram Tales.

4. LinkedIn

LinkedIn is worldwide. The skilled community has over 800 million customers from over 200 international locations. Recognized for being an effective way to market your self professionally and make enterprise connections, the positioning has an extended attain.

In a survey about digital belief, U.S. customers rated LinkedIn because the platform most certainly to defend their privateness and information.

In keeping with Statista, 59.2% of LinkedIn customers fall into the 25-34 year-old age group, with 56.6% of customers are male.

LinkedIn can also be good for B2B companies. In keeping with a survey performed by LinkedIn, they have been the no 1 lead era platform.

5. Pinterest

Pinterest isn’t only for planning your marriage ceremony or saving 10 million recipes you’ll by no means prepare dinner. It’s for nearly every little thing you’ll be able to consider, which is a part of why folks use the positioning.

Over 459 million folks use Pinterest for inspiration, and 80% of weekly Pinterest customers have found a brand new model or product whereas perusing the community’s feed.

And Pinterest has been doing fairly effectively. Extremely, the corporate’s 2021 Q3 income grew 43% yr to yr.

Pinterest customers usually have a objective, nonetheless. In comparison with everybody else, Pinterest blows the competitors away relating to intent. That’s as a result of 55% of its customers get on the app particularly to seek for merchandise.

6. TikTok

With 1 billion month-to-month lively customers, the place 60% of them are 18-34 years outdated, you can not deny TikTok has a spot within the advertising combine for a lot of companies.

The high classes, primarily based on hashtag views, embody leisure, dance, health/sport, house renovation/DIY, magnificence, and style. Manufacturers that may create content material that matches in one among these classes will possible enhance their visibility with TikTok audiences.

How vital is TikTok to ecommerce? In keeping with an Adweek & Morning Seek the advice of survey, 15% of adults and 36% of Gen Z TikTok customers have made a purchase order primarily based off of content material seen on TikTok.

Get began with TikTok content material with data-driven recommendation from their platform.

• Movies that take up the total display screen (9:16 ratio) see a 60% elevate in impressions.
• Movies with closed captioning or textual content on display screen see a 55.7% elevate in impressions.
• Movies with abstract/finish card info see a 47.3% elevate in impressions.

7. Snapchat

Snapchat’s potential advert viewers and person base of 538 million make it an excellent platform for manufacturers – particularly manufacturers advertising to 13-24 year-olds who make up over 58% of Snapchat’s person base.

In keeping with Snapchat, 306 million folks use the platform each day, spending a mean of half-hour on the community. Over 210 million snaps have been being created every day as of 2019.

Snapchat promoting is rising. In 2021 Q3, Snapchat income surpassed 1 billion U.S. {dollars}.

Conclusion

As we transfer into 2022, we are going to see emergence of latest tendencies, options, and rather more from social media.

Outlined by a capability to vary with the occasions, join folks, and interact, these social media titans will possible proceed to drive the market.

The statistics don’t lie: Social media is right here, and it’s right here to remain.

Extra Sources:

Featured picture: Anna Frajtova/Shutterstock