Cyber ​​Monday sales hit $11.3 billion, jump 5.8% in 2021

Inflation worries and a looming recession did little to dampen online shopper enthusiasm on Cyber ​​Monday, according to numbers released on Tuesday by Adobe Analytics, a tracker of seasonal e-commerce activity. Adobe estimates that online shoppers spent $11.3 billion on Cyber ​​Monday, a 5.8 percent increase from 2021, when sales …

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Ex-Googler answers why google searches keep getting worse

An ex-Googler named Marissa Mayer appeared on the podcast Freakonomics to discuss the topic of Google getting worse. Mayer suggested that asking why Google searches are getting worse is the wrong question. Her explanation of what’s wrong turns the spotlight back on the web itself. Why Marissa Mayer’s Opinion Matters …

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Google is more reluctant to send users to the web

Ex-Googler Marissa Mayer explained in a podcast on why Google search is so bad that it’s not Google that’s bad, it’s the internet. She then suggested that one of the reasons people stay with Google is that the web isn’t always a good experience. Ex-Googler Marissa Mayer Marissa Mayer was …

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Google: HTTP/3 does not affect SEO

Google Search Advocate John Mueller debunks a theory that the increased speed of HTTP/3 can directly affect a website’s SEO. This topic will be covered in the November 2022 issue of Google’s SEO Bureaus Q&A session. Along with the Google Search Relations team, Muller answers the following question: Could using …

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Open Graph images and why they matter

Have you ever hovered over a URL in a social media post, only to see a pixelated version of the site’s logo, or no image at all? That’s the purpose of Open Graph, a decades-old protocol from Facebook that has since been adopted by other social media channels. This protocol …

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27% online shops are available weekdays from 9 to 5

More than half of online shops in the UK close their customer service after 5pm. In addition, 27 percent of online shops in the country are only available during the day from Monday to Friday. “A missed opportunity,” says Jonathon Huggett, Business Development Manager at Salesupply UK. Consumers are more …

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How Chargeguard helps Amazon sellers reclaim unjustified charges

Sellers on Amazon face potentially lower profits this holiday season as they await partial refunds of miscalculated seller fees. Often the wait retires with little or no money. This situation causes retailers to constantly come into conflict with Amazon’s automated accounting system. Frustrations arise when erroneous fees for customer returns, …

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Social media platform updates for November 2022

Here’s a list of notable November feature updates from leading social media platforms – Facebook, Instagram, Twitter, TikTok, YouTube, Snapchat, and WhatsApp. Twitter Confusion surrounding a paid form of Twitter verification has dominated social media news. Twitter started Blue, a paid subscription service, for instant review and early access to …

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Will Quick Commerce Companies Break the Profitability Code in 2023?

opinions expressed by entrepreneur Contributors are their own. You are reading Entrepreneur India, an international franchise by Entrepreneur Media. As the demand for online grocery delivery multiplies due to the global pandemic, many business models have emerged in e-commerce. Unsplash Quick Commerce or Q-Commerce is one such business model that …

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Personalized Content Definition: Creating Impactful Experiences

As the long-term impact of the COVID-19 pandemic continues to be assessed, two of the biggest changes have been in effectively marketing your business and understanding changes in consumer shopping behavior. When shutdowns hit the world in 2020, consumers turned to online shopping. According to United States census data, online …

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Has lost 118 million euros

Vinted, the marketplace for second-hand fashion, made a loss of 118 million euros in 2021. That’s a fivefold increase from last year, when the company was down just €24 million. At the same time, sales rose from 148 million to 245 million euros. That’s in the company’s annual report, reports …

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Microsoft makes 3 predictions for PPC trends in the new year

Microsoft makes three predictions for product categories that will increase ad clicks in the new year and offers advice on how to optimize campaigns accordingly. According to a global study by Opeepl, people’s favorite New Year celebration is getting healthier, which they aim to achieve through diet and exercise. With …

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Biggest challenges for SEO in 2023

As you prepare your strategy for the next year, it’s important to anticipate potential surprises and challenges in the future. This year, SEO professionals have overcome challenges stemming from a lack of resources, problems with strategy, and the ability to scale processes. Looking ahead to 2023 and beyond, our State …

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how to do it right

The most common question I’ve been asked for a long time has been, “How do we reach millennials with marketing?” Now the wheels are turning and the main goal of many marketers is to reach a new, content-hungry generation of consumers. And the question is: how do we align our …

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