A new voice for ecommerce customer engagement

Retailers of all sizes can offer voice notifications via Alexa, Siri, Google and similar assistants, potentially building customer loyalty in Amazon-like ways. Imagine a shopper with an Amazon Echo device. When FedEx or the United States Postal Service is delivering an order, a yellow light on the Echo notifies the …

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Is Online Marijuana the Next Big Thing?

Some retail watchers are claiming legal marijuana is the next big thing. Constellation Brands, a global beverage alcohol company, has launched the top-selling wine brands and invested billions in cannabis in the US and Canada. Meanwhile, 39 states and the District of Columbia have legalized either recreational or medical marijuana, …

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50 things you should know about Tumblr

Tumblr is one of those social media platforms that everyone has heard of before, but few know about it. Although many may not know exactly what it is, Tumblr is one of the most popular blogging platforms. You should check out the platform if you’ve never heard of it. In …

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Adriatic Web Retailer Award 2022 winners announced

Yesterday the winners of the largest competition for online retailers in the Adriatic region were announced. A total of 361 online shops from Serbia, Slovenia and Croatia took part in the competition. The Slovenian Bigbang was awarded as the best retailer. The Web Retailer Award Show was part of the …

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From Grassroots to Global with Google Ads

In the crowded skincare industry, Root Science leveraged the power of Google Ads and the flexibility of WooCommerce to reach new customers and provide a seamless shopping experience – while delivering an impressive return on ad spend (ROAS). Passion turned into profit Founded by Gigja Wesneski and Derek Reynolds, Root …

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32% of shoppers have trouble finding products online

While B2B sellers are increasingly turning to e-commerce solutions, customers are still encountering issues when attempting to order online. At least 32 percent of B2B buyers said finding products is the biggest online problem. A more personalized shopping experience could solve this problem. This data comes from Intershop, a provider …

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Klaviyo founder: “We are good at storing data”

Andrew Bialecki co-founded Klaviyo in 2012 to help companies access and segment data. Then a friend started a shop on Shopify, and Bialecki saw the need to merge consumers’ e-commerce activities – browsing, transactions – with email for personalized marketing. Fast-forward to 2022, and Klaviyo is a global email marketing …

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Yes, we need to talk about Twitter.

The opinions expressed in this article are solely those of the author and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings SEO professionals, digital marketers, journalists and the curious among us. For I have the pride, the privilege, even the pleasure, of addressing …

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More than just a barcode

Can you believe how much can be packed into a barcode? In this episode of the Ecwid Ecommerce Show, we catch up with Shane Morris and Megan Baumer from GS1 US. GS1 US is the official publisher and custodian of the UPC barcode, which is the cornerstone of the global …

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The EU plans to reduce packaging waste in e-commerce

The European Commission is working on new legislation to reduce packaging waste. The plans include reducing white space in e-commerce packages and increasing reusable packaging. A draft of the rules, due out later this month, was leaked early. The finished plans are set to be unveiled on November 30th. Adjustments …

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New Netflix advertising tier comes with an unpredictable price

The opinions expressed in this article are solely those of the author and do not reflect the views and beliefs of Search Engine Journal or its affiliates. With the economic challenges looming, consumers are looking for money everywhere. After rejecting subscription price hikes from consumers, Netflix introduced its newest tier …

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