New Academy course: Creating Website Content for Local SEO

There is no doubt that website content is the key to ranking high in local search and converting customers. To climb the search results, you need rich local content that not only meets the needs of the searcher but also meets Google’s expectations.

There is a lot of mixed evidence about how best to go about this, which can make it difficult to know where to go and how to start.

Luckily, we hired local SEO expert Claire Carlile to create a brand new BrightLocal Academy course –How to create website content for local SEO-To help you.

In this course, Claire explores important types of local content, such as: B. regional landing pages, service and product pages, blog posts, and evergreen content types.

Throughout the eight lessons, Claire shares her knowledge of:

• why content matters;
• how to match content with search intent;
• how to use keyword research to inform a content strategy;
• types of content to create for the top, middle, and bottom of the marketing funnel;
• and what should be included in pages to make them successful.

Here is Claire with an overview of the course:

Who is this course for?

This course is suitable for organizations and businesses that want to increase their understanding of local content strategy and on-page optimization with a local SEO focus.

How can I participate?

Whether you are a BrightLocal customer or not, you can gain access to this course. You can also be among the first to know when new courses are released by signing up for free. Here’s how…

If you are a BrightLocal customer, you can access the Academy through your BrightLocal account. Simply log in, click Learning Resources at the top of the screen and select BrightLocal Academy from the drop down menu.

You will be taken directly to your BrightLocal Academy account page where you can enroll in the How to Create Website Content for Local SEO course.

If you are not a BrightLocal customerYou can join BrightLocal Academy for free here and follow the same steps as above to enroll in the course.

Want to learn more about BrightLocal Academy?

Check out the official BrightLocal Academy FAQ here:

What is BrightLocal Academy, how does it work and how do I register?

What courses does BrightLocal Academy offer and how long are they?

If you have any questions yourself, please feel free to contact us or leave a comment below. We hope you find this fresh new course useful and can’t wait to hear how it’s helped you improve your local SEO skills.