Microsoft and Roku unite to improve the ad buying experience
2 mins read

Microsoft and Roku unite to improve the ad buying experience

Microsoft Advertising and Roku Advertising join forces in an industry-first collaboration to improve the ad buying experience and optimize ad performance.

Navigating the digital advertising landscape can often feel like maneuvering through a complex maze of different platforms and fragmented data.

This partnership now bridges the gap between Roku TV streaming ads, Microsoft Audience Ads, and paid and organic search on Bing.

Previously, Microsoft Advertising and Roku Advertising measured ad performance separately.

This collaboration provides a deeper understanding of your industry’s customers and enables better decision-making on advertising campaigns.

The power of cross-channel analysis

Analyzing insights from Microsoft and Roku advertising ecosystems while customers watch TV, surf, shop, and search can provide actionable behavioral insights to help you build successful advertising campaigns.

Over the past year, the two companies have analyzed advertising engagement in the technology, travel and retail industries and examined how consumers react differently to ads from different brands.

Their findings have been compiled into a whitepaper that includes the following insights:

  • Optimal exposure frequency for Roku TV streaming ads.
  • The average time between the first Roku TV streaming view and the first brand or product search.
  • How your Roku TV streaming ad campaign will make customers search for your brand.

With the joint Microsoft and Roku Customer Insight ecosystem, your ad strategy and placement teams can make more informed decisions to improve every ad campaign.

The unique cross-channel data allows you to effectively target and engage with your customers.

The result is a reimagined way of connecting your brand or product to your customers, powered by data-driven insights.

With access to deep customer insights, more customer acquisitions, clicks, searches and purchases are within reach.

Every touchpoint in the customer journey becomes a valuable story.

In total

The industry-first collaboration between Microsoft Advertising and Roku revolutionizes the ad buying experience by bridging the dots between TV streaming, search and audience ads.

By providing valuable cross-channel insights, this partnership enables you to better target and engage with your customers, ultimately leading to more successful advertising campaigns.

As the digital advertising landscape continues to evolve, this collaboration is a significant step forward in optimizing ad performance and helping brands and businesses grow.


source:Microsoft