When planning your agency’s SEO strategy, context is everything.

Therefore, if you want to outperform your competition in 2023, it is essential to be armed with the latest data to make your decisions.

The more you know about the current state of the SEO industry, the easier it is to keep up with trends and adapt to market changes.

So are you ready to set your agency up for success next year? Ready to step up your SEO strategy and boost your team’s performance?

Our Status of SEO: agency report has all the first-party agency insights you need to get on the right track for 2023.

We’ve collected data from agency SEO professionals like you, from salaries and skills to budgets and reporting. This report also covers the impact of machine learning and artificial intelligence in government environments.

Top agency insights from State of SEO

• The highly specialized nature of agency SEO means fewer problems when it comes to getting support and resources than in-house.
• Working with a variety of clients brings unique challenges, such as: B. the administration of a large number of key performance indicators.
• On average, agency SEO professionals make a little more than their in-house counterparts, but location is also an important factor.
• Agency SEO professionals work within a wider range of budget limits compared to in-house professionals.
• The strategies employed by agency SEO professionals tend to vary depending on the size of the budget – strategies also vary between business-to-consumer (B2C) and business-to-business (B2B).

Important salary factors for agency SEO professionals

SEO professional salaries depend heavily on factors like experience and location.

How Experience Affects SEO Expert Salaries

Once agency SEO professionals hit the five-year career threshold, their salaries, on average, tend to trend toward the higher tiers.

How Location Affects SEO Expert Salaries

Our supplementary report shows that agency SEO professional salaries vary significantly depending on where you live.

For example, SEO professionals in India often earn $34,000 or less after 10 years in the industry, while their US counterparts with comparable experience typically make between $50,000 and $100,000.

SEO salaries in different cities, states and regions within the US also vary significantly.

Regional salary trends are important to consider, especially for companies looking to attract and retain qualified SEO candidates.

The impact of machine learning and artificial intelligence

According to our special report, agency SEO practitioners say they expect machine learning (ML) and artificial intelligence (AI) to drive the biggest changes in SEO.

Because of tools like Dall-E 2 and Python, machine learning has become almost a standard skill for SEO professionals. Brands are also increasingly using inspirational ML strategies to capture the attention of their target market.

Start planning your SEO strategy for 2023

If you’re an agency SEO professional and you want to outperform your competitors in 2023, it’s important to look ahead and be able to spot new opportunities and threats in the industry – and this report can help you do that .

Want to discover more important SEO insights for agencies? Download our State of SEO: Agency Report and use your newfound knowledge to plan your strategy for the next year.