Government introduces framework to screen fake reviews on e-commerce platforms by next week
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Consumer Minister Rohit Kumar Singh said the government will release frameworks by next week to counteract fake reviews and unverified star ratings on e-commerce sites, hotel and travel booking platforms.
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Because e-commerce is a virtual shopping experience with no ability to physically view or inspect the product, consumers rely heavily on reviews published on platforms to see the opinions and experiences of users who purchased the goods or have already purchased services. But fake reviews and star ratings trick consumers into buying online products and services.
To address this issue and check fake reviews, Singh said that the Department of Consumer Affairs (DoCA) finalized the framework after reviewing the current mechanism followed by the e-commerce entities in India and the Best Practices has examined.
“After consulting with stakeholders, we have finalized frameworks to combat fake reviews. The Bureau of Indian Standards (BIS) has also issued a standard. The frameworks for managing fake reviews will be released next week,” Singh told PTI.
He added: “India will likely be the first country to develop frameworks for managing fake reviews.
According to reports, the Department of Consumer Affairs’ DoCA had formed a committee to look into the issue. The Central Consumer Protection Authority (CCPA) had held several rounds of consultations with trade associations and discussed the issue of fake reviews on e-commerce platforms
The government wants to bring transparency to the e-commerce market by preventing biased, fake or paid reviews of goods.
