Google On The Most important Factor To Know About Geo IP Redirects

Google’s Search Advocate, John Mueller, explains the primary factor it’s best to know in regards to the advanced subject of implementing geo IP redirects.

This subject is addressed within the newest installment of the Ask Googlebot video collection on YouTube, which solutions the next query:

“Can we do state-based geo redirection primarily based on the consumer’s IP tackle?”

Right here is Mueller’s response.

Google’s John Mueller On Geo IP Redirects

Mueller prefaces his response by stating this can be a difficult subject that possible requires extra help than he can present in a single video.

“It is a fairly advanced subject and it could trigger complications relying on the way it’s carried out. So I’d suggest getting assist from specialists or reaching out to the Search Central assist discussion board for recommendation. Take this video as a place to begin.”

That mentioned, Mueller continues his response by saying crucial factor to know is that Googlebot crawls and indexes webpages from a single location.

Why does that matter?

Understanding Googlebot crawls from one location is essential as a result of it means just one model of a web site’s location-based content material will get listed.

Sadly, it’s not at all times attainable to foretell the situation from which Googlebot will crawl your website.

If there’s content material in your web site you completely need Google to see for rating functions, be certain it’s proven to everybody who visits your website.

To that finish, don’t block customers in particular places from reaching helpful pages in your website, or Google won’t index them.

Mueller continues:

“Crucial side right here is that Googlebot often crawls and indexes a web site simply from a single location. If you happen to’re exhibiting completely different content material by location just one model shall be listed for search. Due to that, if there’s one thing you take into account essential in your web site, be certain it’s on the default content material that’s proven to all customers. And eventually, if there’s any web page you need to have findable in search, just remember to’re not blocking customers in different places from reaching that web page.”

See Google’s full video beneath:

Featured Picture: Screenshot from, October 2022. 

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