Google makes it easier for ecommerce stores to showcase their products on the Shopping tab in search results.

An update to Google Search Console makes it possible to list products in the Shopping tab without submitting a product feed or re-verifying your site.

Now you can use Search Console to list products with just a few clicks. Here’s how to do it.

Listing products in the Shopping tab via Google Search Console

Google is introducing a new feature in Search Console for websites using structured product data.

A new navigation item in Search Console titled Shopping tab listings takes you to the feature that allows you to link a Merchant Center account.

Screenshot from: https://developers.google.com/search/blog/2022/11/shopping-tab-with-search-console/, November 2022.

If you don’t have a Merchant Center account, you’ll be prompted to create one using a simplified sign-up process.

With the simplified registration process, you can bypass several steps, e.g. B. Verifying ownership of your website and submitting a product feed.

After connecting your Merchant Center account to Search Console, all you need to do is keep your structured data up to date to quickly list products.

Updated guidance on structured product data

On the subject of structured product data, it’s worth re-reading the updated guide Google published last July.

If you sell multiple variations of a product and each has its own website, it’s a good idea to use unique structured data for all items.

Previously, Google did not indicate whether variants of products would benefit from unique structured data. Now we know there is an advantage, at least when it comes to structured data.

source: Google

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