Dreampass from Salesforce makes vaccine verification simple for in-person occasions

Belief, vaccinations and schooling are key to combating COVID-19, based on Salesforce’s chief medical officer.


Dreampass is designed to handle COVID-19 necessities for in-person occasions, together with verification of vaccine standing for attendees.

Picture: Salesforce

Salesforce’s new occasion administration service prioritizes science and vaccination. Extra Dreampass options, coming in January, make it simple to speak COVID-19 protocols and test the well being standing of every attendee by way of a QR code.  

Dreampass is a service for managing in-person occasions throughout a pandemic. It consists of registration, COVID-19 vaccine standing verification and testing vendor integration to assist difficulty testing kits. Customers can also handle communications via the platform for informing attendees about occasion procedures and insurance policies. The platform can also generate a safe, multifactor credential for the occasion.

Meredith Flynn-Ripley, SVP of CRM product administration, Salesforce, mentioned the product can assist organizations host protected, in-person occasions. 

“With Salesforce’s new well being and security improvements, organizations can create safer, protected and verifiable workflows and deploy purposes that assist shield workers, clients and communities at occasions,” she mentioned in a press launch.

The corporate additionally revealed a free playbook to assist corporations set their very own guidelines and necessities for in-person occasions. Geeta Nayyar, MD, chief medical officer at Salesforce, mentioned that the playbook is a results of a year-long planning course of that led as much as Dreamforce in September. She wrote within the playbook that three truths stay on the finish of this analysis:

  1. Science has to guide.
  2. Well being and security should be prioritized.
  3. All the pieces leads again to belief.

The opposite key tactic is a willingness to adapt a method to suit altering circumstances. Nayyar suggests utilizing this playbook as a retrospective doc that displays the corporate’s strategy in Q3 2021.

SEE: Salesforce provides two-way video and customized app capabilities to Subject Service platform

She additionally recommends taking a workforce sport strategy to creating these insurance policies. That workforce ought to embody science as the latest member together with  HR, advertising and marketing, well being and security and exterior distributors, based on Nayyar. She closes with a reminder that vaccinations and schooling are key to combating the virus.

“We’re in a race with the virus and getting individuals vaccinated,” she mentioned. “We have to proceed vaccinating the world and in parallel, proceed educating our communities whereas countering misinformation and vaccine hesitancy.”

The Salesforce Occasion Well being and Security Playbook consists of sections on:

  • Assembling the fitting workforce of specialists
  • Main with COVID-19 vaccines and testing
  • Embracing on-site protocols and practices
  • Creating a simple, tech-enabled expertise 
  • Investing in preparation together with clear, proactive communication

Salesforce launched Dreampass in September as a part of the corporate’s Well being Cloud 2.0 portofolio. The Well being Cloud product consists of contact tracing, vaccine administration and healthcare supply companies. Salesforce is increasing into verifiable credential administration that may embody integration with Dreampass and the bigger Salesforce platform. Workers and clients will be capable to share COVID-19 well being standing and proof of vaccine via QR codes in digital wallets.

Client well being survey

Belief was a recurring theme in a current survey of shopper attitudes about healthcare carried out by Salesforce. The corporate surveyed 12,000 individuals in 13 nations for its newest Linked Well being Client Report. The survey requested about belief ranges in several teams inside healthcare, together with docs and different suppliers, insurance coverage corporations, medical know-how corporations and pharma corporations.

Docs, nurses and pharmacists are essentially the most trusted group, based on the survey, which discovered that 36% of respondents fully belief these professionals. Forty-nine % belief suppliers “considerably.” The belief issue drops shortly with the opposite teams with 26% fully trusting insurance coverage corporations, 17% fully trusting med tech corporations and solely 13% fully trusting drug makers.

These ranges of belief affect how a lot info a shopper desires to share with every group, based on the Salesforce survey. Amongst individuals taking a prescription, 71% who belief the pharma trade are all for getting details about a well being situation from the pharma firm. Solely 27% of people that do not belief pharma corporations are all for related info.


The Dreampass dashboard consists of registration knowledge, attendee COVID-19 well being standing and alerts.

Picture: Salesforce

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