ChannelEngine works with TikTok Shop

ChannelEngine, a Dutch marketplace integration platform, has partnered with TikTok Shop. TikTok’s social commerce feature has encountered problems in Europe. Partnering with several e-commerce companies, including ChannelEngine, aims to help.

ChannelEngine is a Dutch marketplace integration service. The company has 8,100 brands sold on over 250 platforms. In March of this year, the platform raised over 45 million euros in growth capital.

ChannelEngine is used for catalog synchronization

TikTok has partnered with several e-commerce companies in hopes of attracting more users and merchants to TikTok Shop, their social commerce feature for purchasing items on the app. TikTok Shop launched in the UK and Southeast Asia last year, followed by the US just this month.

TikTok Shop launched in the UK last year.

In Europe, TikTok is partnering with marketplace integration platform ChannelEngine to sync retailers’ catalogues. The app has also partnered with Los Angeles-based live shopping startup TalkShopLive and YunExpress, a cross-border logistics provider from China.

TikTok Shop UK has been inundated with complaints

Social commerce has proven lucrative for TikTok. The Chinese version of TikTok, Douyin, more than doubled between spring 2021 and 2022. However, there were several problems with an introduction in Europe.

There were problems with a rollout in Europe.

A TikTok shopping feature was due to launch in Europe in late 2021 but was shelved after disappointing results. Last year, TikTok Shop finally launched in the UK but was inundated with customer complaints due to shipping issues, reports the Financial Times. Several retailers are said to have stopped selling on the platform.

Partnerships should promote adaptation

The technology and e-commerce sector as a whole is in a financial slump. As a result, TikTok’s parent company lowered its global revenue targets for 2022 by 20 percent. By collaborating with e-commerce players, the company hopes to give TikTok Shop a much-needed boost in Europe.

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