![[case study] – does backlink place inside content material have an effect on its influence on rating?](https://imgur.com/VU9ck3h.jpg)
[case study] – does backlink place inside content material have an effect on its influence on rating?
What Do You Suppose About Backlinks Place?
Easy query; Do you assume the place of a backlink on web page(contained in the content material) issues? To elaborate additional, does a hyperlink positioned on the high(first few paragraphs) of the content material have extra hyperlink juice/energy in comparison with one positioned in the midst of the content material or on the backside(final paragraph)?
www.blackhatworld.com
Query: Does the place of a backlink inside the content material of a web page affact its energy and impact by way of search engine marketing?
My experiment
Web page A comprises a backlink to web page B.
The web page containing the hyperlink is the second hottest web page on the web site and is liable for 17.1% of the websites site visitors.
The hyperlink is at present sitting within the second half of the third paragraph, which you need to scroll right down to see, on desktop view, due to another content material together with featured picture and promoting block showing earlier than it.
I’ve the very same phrase on this web page, showing within the first two strains of textual content inside the content material.
web page B is at present rating for a number of key phrases
Web page B is rating within the high 10 for 7 key phrases and has one other two positions falling inside high 100 outcomes.
It doesn’t at present rank within the high 100 for the precise match phrase used within the hyperlink from web page A.
The adjustments I’m making
I’ve moved the backlink from the third paragraph, to the primary paragraph, on web page A.
Lets see if this makes any distinction to the positions at which web page B is at present having fun with on Google. I’m not anticipating web page B to show up on the outcomes for the precise match key phrases however it is going to be attention-grabbing to see if something adjustments with regard to its present publicity within the serps.
